Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept them connected to what matters most ever since.
They’ve evolved over the years, but their hard work, passion and commitment to innovation has always been how they get things done.
When they discover a new trail that they love, or see an opportunity to make a ride better, they challenge ourselves to figure out how to improve what they do. Sometimes, they even invent a whole new way to do it.
There’s NO OTHER WAY.
Norco is more than just a bike company.
They’re a collection of passionate riders dedicated to putting everything they have into creating the best bikes for the riding we all love.
If you'd like more information on Norco MTB and gravel bikes, then please Contact Us. Reviews of their award-winning bikes can be found here.